CREATIVE DIRECTION • PHOTOGRAPHY • VIDEOGRAPHY

Brief

Develop an editorial campaign for Shop Elae, a female-founded fashion brand, that captured the brand's elevated aesthetic while creating premium visual assets for social media, digital marketing, and future brand storytelling.

Outcome

Led creative direction from concept through final execution, partnering closely with the founder to define the creative vision. Sourced the model and scouted locations that aligned with the brand's aesthetic, while collaborating on wardrobe selection, shot planning, and overall campaign direction. Creative directed the photoshoot and captured both photography and videography, delivering a cohesive library of elevated visual content that strengthened the brand's identity and provided versatile assets for ongoing marketing initiatives.