ROONEY

SOCIAL MEDIA DESIGN + ART DIRECTION

Brief: Develop a social media campaign for Rooney’s 20th anniversary Break the Wall Tour, creating promotional content that celebrated the band’s legacy while building excitement around the tour. The visual direction needed to feel nostalgic and recognizable to longtime fans while still feeling cohesive and current across Instagram.

Outcome : Designed a series of social assets that combined tour promotion with nostalgic references to Rooney’s two-decade history. Developed a consistent visual system across campaign posts, balancing archival-inspired elements, typography, imagery, and the band’s established aesthetic. The final campaign created a cohesive social presence for the anniversary tour, helping connect the milestone back to longtime fans while giving the tour its own distinct visual identity.