PACKAGE DESIGN AND ART DIRECTION

Sock and Hosiery packaging designed for global fashion and lifestyle brands. Branding has been created for mainline collections and specialized programs, ensuring a distinctive visual language that resonates with customers and enhances product appeal for items sold at Walmart. For the holiday season gift boxes were designed to complement Reebok and Buffalo's distinct visual brand identity. Products sold at Walmart and Amazon.

DESIGN , IllUSTRATION & ART DIRECTION

With 50 boutiques in eight countries and products sold in over 300 stores worldwide, Anna Sui transformed pop culture fashion in the 1990s with her signature rock-and-roll romantic aesthetic, ultimately cementing her status as a design icon. The Detroit native partnered with Ford to launch the Mustang Unleashed Collection, celebrating the iconic car's 50th anniversary through a bold fusion of fashion and automotive design. As part of this collaboration, a series of limited-edition apparel pieces were created, blending the distinctive identities of both brands. The collection debuted at New York Fashion Week and was made available exclusively online, marking a standout moment where style met speed on a global stage.

ART DIRECTION & APPAREL DESIGN

Trust Your Intuition: A Guide to Living Your Authentic Life is a powerful reminder that real magic lies in trusting yourself and the choices you make. Recognized as the first-place award winner at the 2023 Book Fest and a finalist for the Readers Favorite Award, the book encourages readers to embrace their inner wisdom and live authentically. The creative direction for the cover art was thoughtfully developed to reflect the book’s empowering message, using imagery and design elements that evoke themes of wisdom and enlightenment. A cohesive line of branded merchandise was also created to support the launch and expand the book’s presence beyond the page. To further amplify its debut, the book was featured on a billboard in New York City's Times Square, sharing its message with a global audience. The project seamlessly blended purposeful storytelling with striking visual design, resulting in an inspiring and memorable launch

https://robinpollak.com/trust-your-intuition-book/

PACKAGE DESIGN, BRANDING, ART DIRECTION

Created to meet the demand for high-quality, affordable, and stylish men’s essentials, Basic Outfitters delivers everyday comfort with a modern sensibility. A full creative direction including visual identity, tone of voice, and packaging was developed to reflect the brand’s clean, functional, and fashion-forward aesthetic, ensuring consistency across all touchpoints.The signature “Create-a-Drawer” service allowed customers to refresh their basics; socks, underwear, and tees for $60, offering a convenient and curated experience. In partnership with JetBlue, Basic Outfitters’ supersoft socks were featured in JetBlue Mint’s premium amenity kits. This collaboration placed the brand in front of a discerning, style-conscious audience and reinforced its reputation for delivering comfort and quality, even at 30,000 feet.

ART DIRECTION

The Trust Your Intuition journey continues to evolve, offering a collection of thoughtfully designed tools to support self-discovery and personal growth. At the heart of the collection is the insightful Trust Your Intuition book, accompanied by a beautifully illustrated Oracle deck and comprehensive guidebook crafted to deepen intuitive awareness and provide meaningful spiritual guidance. Complementing the experience is the Trust Your Intuition coloring book, designed to inspire creativity and invite a calming, meditative escape through art.

CONCEPT

DESIGN, BRANDING & ART DIRECTION

The Bombers is a concept period drama developed for HBO, centered around the world of baseball in 1920, a pivotal year in the sport’s history. The show follows a fictional team as they navigate the highs and lows of the game, balancing personal struggles with the pressures of a rapidly evolving era. As part of the concept development, a full suite of promotional materials was designed to bring the world of The Bombers to life. This included a custom DVD box set, fictionalized vintage-inspired baseball cards, and additional press kit assets crafted to capture the tone, and emotional depth of the series.

Logos and branding for a variety of businesses across different industries.